How wedding designer Amsale got started
How many of us can say we designed our own wedding dress? It’s definitely as hard as it looks as most of us would probably fail. Surprisingly, designer Amsale (pronounced Ahm-sah’-leh) Aberra designed her own wedding dress in 1985 admitting “It was the dumbest thing I ever did. It took me three months, and the inside wasn’t very pretty.” There are so many gowns out there to choose from however Aberra felt that most gowns then were way overdone and had too much going on. She had a feeling other brides-to-be would agree with her taste in gowns and wanted to do something about it. Her desire in fashion started when she was a child in Ethiopia however coming to America helped Aberra discover the beauty of wedding fashion.
Amsale Aberra’s beginnings in wedding fashion
Two years after she graduated from New York’s Fashion Institute Amsale had a great idea in which she placed a classified advertisement for custom made gowns for people who were on the same page as her. She was tired of seeing wedding gowns with too much ornamentation and not enough sophistication and so were the many other brides-to-be. She was able to get a few responses back, a sketchpad full of designs, and a small team of couture sewers to help start her business right out of her New York City Loft Apartment! Aberra’s goal was to redefine the perception of a timeless wedding gown. She wanted brides to be able to look at their wedding pictures 20 years later with no regret and still be in love with their gown. Amsale was able to create modern updates of the traditional bustle and tasteful color accents such as the popular “blue sash” gown from her Blue Label.
Amsale designs more than just wedding dresses!
Aberra’s collection is not only limited to brides as she extends her beautiful designs to bridesmaids as well. Not only that there is also an evening collection that will make your jaw drop as they take on the sophisticated and modern styles from her wedding dress collections. Aberra’s wedding designs, cocktail dresses, and evening suits are featured all over the top fashion magazines and even worn by many A list celebrities including Halle Berry, Selma Blair, Julia Roberts, Kim Basinger, Vanessa Williams, Heidi Klum and many others. Amsale gowns are among the top wedding designs and have even been featured on The Opera Winfrey Show!
Where can you find an Amsale gown?
In September 2001 Aberra opened a 5,000 square foot boutique on Madison Avenue. Her boutique has a beautiful gallery-like atmosphere that provides a sleek, sophisticated canvas for all of her elegant designs including “The Little White Dress,” Christos, and Kenneth Pool collections. If you don’t live in New York and don’t feel like flying out there Aberra’s bridal designs can be found nationwide at the finest boutiques and specialty retailers such as Saks Fifth Avenue and Neiman Marcus. Even better, sample bridal salons such as Bride Couture in San Diego carry many Amsale wedding dresses at up to 80% off retail value and can ship to anywhere in the world!